About
ACP Marketing
The ACP Legacy: From Viral Memes to Visionary Strategy
ACP Marketing was built on bold ideas and digital instincts. It began when founder Ajala Pilgrim created Wa Chubble Is Dis (WCID) while at the University of the West Indies. This viral comedy page became a cultural force, mixing humor with real-time updates and commentary. It quickly gained over 100,000 followers and showed Pilgrim’s early skill with online engagement.
Rooted in Innovation
Before social media was seen as a business tool, Pilgrim and co-founder Rondell Sealey launched Annex Advertising. They offered affordable and often free services to help businesses get online. That work helped grow the local digital marketing space from the ground up.
Where We Are Now
ACP Marketing is the next chapter in that journey. We’ve moved from hustle to full-service strategy, helping clients grow through culture, content, and connection.
Brands I’ve Worked With
Ajala Pilgrim has worked with nearly 50 brands across Trinidad and Tobago, the wider Caribbean, North America, and beyond.
Some of his most impactful projects include .
Tobago Festivals
Directed the digital marketing strategy and execution for Tobago’s flagship events: Tobago Carnival, Tobago Rhythm & Soul Festival, and the Tobago Heritage Festival. Managed full-cycle digital planning, content creation, paid media, and audience engagement to drive local and diaspora participation at scale.
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Supligen Caribbean
Led end-to-end digital strategy across the Caribbean region, overseeing brand presence, influencer marketing, content production (photo and video shoots), and regional competitions. Delivered consistent engagement through curated storytelling and cross-market campaign execution.
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Carifesta 2019
Drove digital reach and youth engagement for the regional arts festival in collaboration with Royalty Club Ltd.
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Bryden Pi
Managed digital campaigns for 20+ diverse brands under one portfolio, from food and pharma to cleaning products.
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Lasco
Revamped Lasco Food Drink’s social relevance with experiential content and consumer engagement strategies.
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White Oak Rum (Angostura)
Co-created the #stayWOak campaign with Lonsdale Saatchi & Saatchi, revitalizing the brand’s identity.
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Dilmah Tea Caribbean
Spearheaded the development of a comprehensive digital presence for the Caribbean market, including the creation and execution of high-impact digital campaigns to drive brand visibility, engagement, and regional growth.
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TGI
Grew digital following from 25,000 to 100,000 across Trinidad and Jamaica while earning international praise.
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Trojan Condoms
Created a bold, humorous, and edgy digital presence for the brand—reminiscent of WCID’s original spirit.
Explore LandingOther Brands I've Worked With
So, how we do it. The process.
ACP Marketing was born out of culture, built on hustle, and driven by purpose. We help brands connect through strategy, creativity, and real understanding. This is alignment, not extra.
The process
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Create Culture
Build with purpose.
Our vision is to lead with creativity and cultural relevance. Whether it starts with a meme or a brand brief, every idea is designed with impact in mind.We create work that connects. Powered by real insights and shaped by our Caribbean roots, we design with the goal of making people care.
Build Strategy
Make it seen. Make it stick.
Our mission is to help brands grow through strategy, authenticity, and alignment. We don’t just create we build systems and campaigns that serve a purpose. From concept to execution, we develop solutions that are as functional as they are meaningful. That’s alignment, not extra.
Drive Connection
Grow with your audience.
Our UVP is simple: ACP Marketing blends culture, content, and strategic thinking to help you grow without forcing a formula. We promote with intention. We meet people where they are and speak in a way they understand because when your brand feels real, people respond.
Hear from our happy Partners.
Ready to get started?
As an award-winning agency, we are consistently and challenging ourseleves for the betterment. We are your authentic brand.